![]() To edit the meta description properties of your PDF do the following: ![]() Try for unique title tags across each and every PDF and avoid ‘cannibalization’ by focusing on different keywords on each page.Limit punctuation (hyphens, commas are OK use “and” instead of “&”).Include dates for annual events or cases where date is important.Minimize the use of stop words (a, and, the, etc.).Use full names of people, events, items, etc.Make sure it adequately categorizes what is on the page and follow grammatical best practices:.When included, brand or site name should come at the end of the title tag.Aim for 55-70 characters (it’s OK to exceed this when necessary, but avoid excessive length).Put the most important keyword phrase at or near the front.Here are some general guidelines to use when crafting title tags:
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